
05-16-2023, 08:08 AM
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Reformed Know-Nothing
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Join Date: Oct 2009
Location: MoCo, MD
Posts: 26,554
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Quote:
Originally Posted by whell
The fact that an executive of cable news programming wants favorable ratings is a surprise to you?
For context, when Licht took the reigns after Zucker left, CNN's ratings were tanking in a major way:
Now, a review of ratings data compiled by Nielsen shows the internal chaos at the network is mirrored by deep declines in viewership across all day parts—total day and prime time. Through February 15, CNN’s average prime-time audience among viewers 25-54—the key demographic valued by advertisers—was just 126,000, representing a 69% drop from the same period one year ago. Among total viewers, the average audience was 534,000, a decline of 68% from 2021.
If you don't think Licht's mandate when he was hired was to stabilize and then increase ratings, you're delusional.
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You don't seem to understand that chasing ratings without regard to the veracity of what is presented damages journalistic ethics. Just look at the Fox/Dominion scandal. Their $3/4 billion settlement resulted from chasing ratings by deliberately presenting false information.
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