Quote:
Originally Posted by CarlV
Ready to say goodbye to a sliver of your Snickers? And how about a slightly slimmer Mars bar? By the end of 2013, chocolate-maker Mars says all of its chocolate bars will be under — or right at — the 250-calorie mark.
The 2-ounce Snickers currently sold in our NPR vending machine has 280 calories, and with the downsize it will lose about 11 percent of its size. The fun-size and the king-size bars currently range from 70 to 540 calories, which means the new 250-calorie limit spells the end of the king-size bar.
The company tells The Salt it will be replaced with bags of two or four smaller bars. The idea is to "enable sharing or saving a portion for later," according to a Mars spokesperson.
http://www.npr.org/blogs/thesalt/201...y-bars-in-2013
Well, I was close, save a portion for later lol.
Carl
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Going from 280 to 250 calories sounds like a price increase to me. A well disguised price increase.