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Since the election there has been a lot of chatter about how to bring more people over to the GOP. None of what I have heard involves any substance however. All they seem to be asking is how can they advertise to a larger audience. That's akin to asking what flavor icing can they put on the crappy policy agenda to make it more palatable.
What they need to do is explain how their policy agenda benefits a larger number of voters. If they can't do that then they need to change their policy agenda too, not just their advertising.
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