Minimum Wage, Maximum Exposure: How Remote Work Divides America
This image really says it all:
Rural people never like being told how to behave, how to think, what to do, etc. so this privileged urban population are effectively preaching to these rural people that literally make their present lifestyle possible. Rural people are never going to receive the preaching about masks positively because the hypocrisy is obvious. Case in point: urban person has to wear a mask for a few hours to go to stores or while exercising; rural person has to wear mask for their 12 hour work shift, and the store, and exercising. The former is not negotiable and being ordered to do the same for the latter is going to piss them off.
Maybe just give the people that don't want to wear masks a wide berth, leave them alone, and don't be so judgmental? They have their reasons and those reasons are really no one else's business.