
07-23-2016, 01:40 PM
|
 |
Rational Anarchist
|
|
Join Date: Jul 2014
Location: DFW
Posts: 7,323
|
|
Quote:
Originally Posted by Boreas
Carling is actually a Canadian company, owned by another Canadian company, Molson.
|
Actually, I didn't say Carling was an American company. However Carling products were brewed and sold in America by American companies:
United States
After the repeal of prohibition in 1933, the Peerless Motor Car Company, looking for a way to diversify in the poor car market of the depression, purchased the American rights to Carling's formulas, identifying labels, and trademarks. Technicians and brewmasters were sent from Canada to convert a Peerless plant in Cleveland, Ohio, into the Brewing Corporation of America. They first tried just brewing Carling's Red Cap Ale, but sales were too slow to maintain the brewery, and sales didn't climb until the introduction of Black Label lager. The philosophy behind Black Label was to have a high quality lager that was available nationwide but with a locally brewed budget price. The strategy worked, and the next several decades led to rapid growth and expansion for the brewery and the Carling Black Label brand.[2]
When Carling stopped producing Black Label to focus on a more profitable lager, they found their sales plummeting. Carling re-introduced Black Label with a beautiful blonde named Mabel, portrayed by Jeanne Goodspeed, with the slogan "Hey Mabel, Black Label!". The twenty-year marketing campaign cemented the name in the popular culture of America.
In 1979, after several years of intense pressure from the larger American Brewers Miller and Anheuser-Busch, Carling-National was bought out by the Heileman Brewing Co. of LaCrosse, Wisconsin. Carling and the Black Label brand are currently owned by the Molson Coors Brewing Company. Though no longer widely distributed in the U.S., Black Label remains the official beer of Beer Frisbee.[2] https://en.wikipedia.org/wiki/Carling_Black_Label
__________________
"We have met the enemy and he is us."
Last edited by nailer; 07-23-2016 at 02:03 PM.
|