Quote:
Originally Posted by donquixote99
It's a matter of hating the other, of seeing them as enemies, as villains, as demons. And is spreads, for one hates those who give one hate, and that returned hate engenders wider and deeper hate in the other, and thus feedback amplification occurs and recurs.
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Precisely why negative campaigning works most of the time. Instead of highlighting differences in policy, it is a matter of highlighting weaknesses in candidates. Swiftboats, birth certificates and concussions become the main points of debate.
Imagine radio and TV blackout during the last month of general elections.