Drink Bud Light and Get Laid
 

It seem that competition from real beer is proving tough for Anheuser-Busch:

A new label on some bottles of Bud Light, one of the brands owned by the beer giant Anheuser-Busch InBev, is falling flat among women, a demographic group the industry has been desperately courting in hopes of jump-starting flagging sales of suds.

In a continuation of its “Up for Whatever” campaign, a wide blue band low on the label says, “The perfect beer for removing ‘no’ from your vocabulary for the night.”

http://www.nytimes.com/2015/04/29/bu...re-online.html

Very classy.:rolleyes:

I'm typically not surprised by much of anything anymore. But this left me shaking my head in disbelief.

Holy shit!

At least it didn't say “The perfect beer for removing ‘no’ from her vocabulary for the night.”

Anheuser-Busch could be hurting bad. If you've got mega capacity to pay for, you can go broke if demand become 'mega-10%.'

I'll give you the benefit of the doubt and assume you don't actually believe it had to say exactly that to be saying exactly that.

My basic take on the whole thing is that this shows that the assholes as Bud are indeed scared and desperate.

I don't drink alcohol so I guess that puts me at a bit of a disadvantage in a discussion about the beer business. Is Busch suffering some sort of market share crisis?

The producers of macro-swill beer (Bud/Miller/Coors) continue to lose market share to craft brewers. This trend has expanded into the younger demographic who were once more concerned with price than quality, but now prefer real beer. Hence, the Bud Light will get you laid campaign (this has been the message in their TV ads for quite a while - titties and beer, as it were).

http://www.ibtimes.com/craft-beer-br...ime-us-1849648

I don't know any figures, and while I do drink beer some it imparts no insight into developments in the industry. I just think a company's advertisements can give something of a view into the mental state of management at the time.

Do you recall how panicked Coke got when Pepsi started making market share inroads with the "Pepsi Challenge" thing? One of the first ads in response was this mature lady in a nurses's uniform making references to how wonderful it was to get a coke back in WWII days and huffily implying it's un-American to think anything could be better. I think this resentment-stoked response directly reflected the mindset of Coke's management. They were outraged at the very idea of Pepsi challenging Coke. It was just wrong.

Also known as "Nascar Beer".

Bud Lite has been the beer of choice of Florida Rednecks for many years.

Every weekend morning the sides of rural roadways of Florida are covered with a new thrown layer of Bud Lite bottles. I saw this all the time when I used to bicycle a lot. One day one of these knucklewalkers in a pick up threw one at me while I was biking and hit me in the face. At that moment, if I could have caught up with him, I might very well have killed the son of a bitch.

Big Brew fights back.

http://america.aljazeera.com/article...s-brewing.html

Wasn't the first drive-through liquor store in Florida? Or maybe Tejas.

I am going to try it just to see if I can resist myself.

Crickets. Tough crowd. :D

:rolleyes: anyone know why I find this posy ironic?

No matter how hard you shake and dance
The last drop always falls in your pants

:confused::D

Plus... younger folks drink hard alcohol rather than beer as they did when I was young.

Several micro spirit distillers right here in town.

One I have got to do a shout out for is Orange Country Distillery.

Everything needed in the spirits is grow in the fields by them in some of the most fetal soil in the world.

Auto-correctism alert.

Perhaps, as Bourbon has gotten very trendy. That said, all three of my kids are beer and wine geeks (I wonder where they got that;)). The only use that anyone I know has for macro-swill is to have with piles of spicy steamed crabs. Real beer can sometimes overwhelm the crabs, plus you end of drinking copious quantities of beer when eating crabs and the relatively low ABV of macro-swill is a plus.

Damn spill chuckers!

I think that the younger demographics are indeed drinking a lot of beer but, unlike previous generations where the idea was to buy the cheapest crap you could find (so you could get more of it), they're drinking micros. It's "a thing" now. That's why the Mega-swill brewers are trying to compete by, among other things, trying to buy micros. They wouldn't do this unless they were buying a younger demo.

Three out of four Bud labels associate their product and dancing. Who wants to see their field test videos? :eek::D