Bud is two execs Lite-r

[whell]

Anheuser-Busch has placed two executives who managed Bud Light’s sponsorship of two Instagram posts from a transgender woman on leave, according to the Wall Street Journal and other media reports.

Ad Age was the first to report that Alissa Heinerscheid, Bud Light’s vice president of marketing, was placed on leave. Todd Allen, most recently Budweiser’s vice president of global marketing, is set to replace her. Daniel Blake, Anheuser-Busch’s vice president who oversees market for mainstream brands, was also put on leave, according to the Wall Street Journal.

https://www.cnn.com/2023/04/24/busin...ave/index.html

[BigElCat]

You had to go there.



I thought it was funny, but it sure sent the right wingers into a frenzy.

[whell]

Originally Posted by BigElCat

You had to go there.



I thought it was funny, but it sure sent the right wingers into a frenzy.

It really wasn't a "right winger" issue, though there were certainly those who want to make it only that.

Sales of the product fell 17% in dollars and 21% in volume following an ad campaign. That's a huge failure reflecting a marketing strategy that ended up handing market share to Bud's competitors. That is the issue.

[GChief]

I personally know plenty of ... I will leave it there, that dumped what they had and stopped buying that beer flavored water because thy were triggered by a can.

Must be a coincidence they are all "right wingers".

Just how it worked out in my sphere.

[RickeyM]

whell, Bud is two execs Lite-r

I see what you did there.

[Ike Bana]

Originally Posted by whell

[I]Anheuser-Busch has placed two executives who managed Bud Light’s sponsorship of two Instagram posts from a transgender woman on leave, according to the Wall Street Journal and other media reports.

So...what have we learned here? We have learned like the rest of conservative Republican christian extremist assholes...whell has an obsession with transgender American citizens.

I suspect he is also a fan of states that now have laws interfering with mental health gender-affirming care of minors, and believe it or not, in Missouri and other red states, making mental health gender-affirming care of adult Americans illegal.

What ever happened to "my body, my choice" eh? We know what happened...when it's my body my choice related to covid vaccinations it's fine, but if you're a kid or an adult with gender identity issues, or a pregnant American woman, it ain't "my body, my choice" anymore.

Fucking hypocrites.

[whell]

Originally Posted by Ike Bana

So...what have we learned here? We have learned like the rest of conservative Republican christian extremist assholes...whell has an obsession with transgender American citizens.

I suspect he is also a fan of states that now have laws interfering with mental health gender-affirming care of minors, and believe it or not, in Missouri and other red states, making mental health gender-affirming care of adult Americans illegal.

What ever happened to "my body, my choice" eh? We know what happened...when it's my body my choice related to covid vaccinations it's fine, but if you're a kid or an adult with gender identity issues, or a pregnant American woman, it ain't "my body, my choice" anymore.

Fucking hypocrites.

Well, Ike, you can have that take-away if you want. But I know you'll also not let the facts get in the way of a good rant.

Frankly, since you asked, I could care less about trans-gender American adults. They can do what they want with their bods, dress however they see fit, etc. Minors who are generally not equipped to make adult decisions even on their best days should not have access to such care - particularly like the WA bill that would allow a minor to undergo treatment w/o their parent's knowledge - should have such care delayed until adulthood.

Now, back on topic: the takeaway here is that a pair of marketing execs made a decision to use their advertising to make a statement about something that has nothing really to do with their product. This is referred to as "image advertising".

Sometimes that works out really well. Here's an example of an image add that Budweiser did a few years ago. It's truly memorable, it associates the product with values of hard work and sacrifice while also sneaking in a bit of commentary on "anti-immigration".

Image ads don't work well in all cases. Bud Lite's latest is an example of such an ad. It alienated customers: both men who don't identify with this particular spokesperson and women who saw Mulvaney piling on stereotypical female behavior.

In turn, sales dropped. Bud's distributors also took a hit. By every objective metric, this was an ad campaign that was ill-conceived and poorly executed.

[nailer]

The market responded to the marketing ploy and the company canned those responsible for its adverse impact on sales. Bud's response was appropriate.

[Rajoo]

Originally Posted by nailer

The market responded to the marketing ploy and the company canned those responsible for its adverse impact on sales. Bud's response was appropriate.

Question is who is the market which whell is avoiding to mention.

Anheuser-Busch facilities face threats after Bud Light backlash

“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics,” according to a spokesperson. “From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”

A few days after the post was published, musician Kid Rock posted an Instagram video of himself shooting cases of Bud Light. “F**k Bud Light, F**k Anheuser-Busch,” he said. The video has garnered nearly 1.8 million views. Some conservatives called for a boycott.

Anheuser-Busch became an easy target for the anti LGBT wingnuts, though one must wonder why Busch even embarked on this. Most of their customer base is MAGA.

https://www.cnn.com/2023/04/20/busin...ats/index.html

[Ike Bana]

Originally Posted by whell

Well, Ike, you can have that take-away if you want. But I know you'll also not let the facts get in the way of a good rant.

Frankly, since you asked, I could care less about trans-gender American adults. They can do what they want with their bods, dress however they see fit, etc. Minors who are generally not equipped to make adult decisions even on their best days should not have access to such care - particularly like the WA bill that would allow a minor to undergo treatment w/o their parent's knowledge - should have such care delayed until adulthood.

Point number one. I don't give a shit what your attitude is about trans-gender American adults. As long as you support candidates from the Republican Party, you support vicious, vile anti-trans/anti-LGBTQ+ assholes who believe "my body, my choice" doesn't apply to trans or pregnant American women. So stuff your statement and your bigotry up your ass. Sleep with dogs, get fleas like the dog you are.

Here's the thing about gender-affirming support from licensed clinical counselors for minors. Minors in all 50 states have mental health confidentiality rights. In most states at age 12 (some states it's a year or two older) a child has the right to confidentiality when in counseling with a licensed clinical counselor. That right includes the parents of the child. If a young girl walks into a school social worker's office, or a school psychologist's office to discuss feelings about their gender identity, the counselor is legally bound by mental health confidentiality law in all 50 states, to not disclose the content of the meetings with the child, or even disclose that the child is in counseling with anybody, including the kid's parents, absent a signed release of information. Case in point...recently in some shithole red state a 14 year old girl was given information on resources for the purchase of chest binders. The parents found out and are suing the entire state of Arkansas. Too fucking bad. The social worker was following the law, and could have their license to practice suspended, or more likely revoked for a violation of that child's confidentiality rights.

Just another thing a fucking cabbage like you doesn't have a clue about.