Identity politics. The message is not "Vote for Sitzbag because he'll do good stuff." Nor is it "Vote for Sitzbag because he's a great guy." It's "People like you and me are for Sitzbag."
In other words, you try to put into the voters' minds that part of being whatever they think of themselves as being, is being for Sitzbag. Both parties do this every which way they can.
Last edited by donquixote99; 10-24-2014 at 07:51 AM.
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