Humanism for the masses?

[watsup1000]

I have, in the past, subscribed to the magazine of the American Humanist organization and found it quite boring. Most of the articles are esoteric meanderings about various ethical situations. It often reads like a college textbook. I suppose that is okay for determining ethical standards, but it is hardly the type of information that can attract the masses, like religion does.

As long as the American Humanist Association remains primarily a playground for intellectuals, there is not much chance of attracting the "man on the street". Religions have normally distilled their doctrines in such a way that their basic message is a simple one that can easily be understood. I have often wondered if there would ever be a possibility to do the same with Humanist ethical principles.