Bud is two execs Lite-r

[BigElCat]

You had to go there.



I thought it was funny, but it sure sent the right wingers into a frenzy.

[whell]

Originally Posted by BigElCat

You had to go there.



I thought it was funny, but it sure sent the right wingers into a frenzy.

It really wasn't a "right winger" issue, though there were certainly those who want to make it only that.

Sales of the product fell 17% in dollars and 21% in volume following an ad campaign. That's a huge failure reflecting a marketing strategy that ended up handing market share to Bud's competitors. That is the issue.