Drink Bud Light and Get Laid

[finnbow]

It seem that competition from real beer is proving tough for Anheuser-Busch:

A new label on some bottles of Bud Light, one of the brands owned by the beer giant Anheuser-Busch InBev, is falling flat among women, a demographic group the industry has been desperately courting in hopes of jump-starting flagging sales of suds.

In a continuation of its “Up for Whatever” campaign, a wide blue band low on the label says, “The perfect beer for removing ‘no’ from your vocabulary for the night.”

http://www.nytimes.com/2015/04/29/bu...re-online.html

Very classy.

[Ike Bana]

I'm typically not surprised by much of anything anymore. But this left me shaking my head in disbelief.

[Boreas]

Holy shit!

[Tom Joad]

https://www.youtube.com/watch?v=zH-cPckntEY

[donquixote99]

At least it didn't say “The perfect beer for removing ‘no’ from her vocabulary for the night.”

Anheuser-Busch could be hurting bad. If you've got mega capacity to pay for, you can go broke if demand become 'mega-10%.'

[Ike Bana]

Originally Posted by donquixote99

At least it didn't say “The perfect beer for removing ‘no’ from her vocabulary for the night.”

I'll give you the benefit of the doubt and assume you don't actually believe it had to say exactly that to be saying exactly that.

[donquixote99]

Originally Posted by Ike Bana

I'll give you the benefit of the doubt and assume you don't actually believe it had to say exactly that to be saying exactly that.

My basic take on the whole thing is that this shows that the assholes as Bud are indeed scared and desperate.

[Ike Bana]

Originally Posted by donquixote99

My basic take on the whole thing is that this shows that the assholes as Bud are indeed scared and desperate.

I don't drink alcohol so I guess that puts me at a bit of a disadvantage in a discussion about the beer business. Is Busch suffering some sort of market share crisis?

[finnbow]

Originally Posted by Ike Bana

I don't drink alcohol so I guess that puts me at a bit of a disadvantage in a discussion about the beer business. Is Busch suffering some sort of market share crisis?

The producers of macro-swill beer (Bud/Miller/Coors) continue to lose market share to craft brewers. This trend has expanded into the younger demographic who were once more concerned with price than quality, but now prefer real beer. Hence, the Bud Light will get you laid campaign (this has been the message in their TV ads for quite a while - titties and beer, as it were).

http://www.ibtimes.com/craft-beer-br...ime-us-1849648

[donquixote99]

I don't know any figures, and while I do drink beer some it imparts no insight into developments in the industry. I just think a company's advertisements can give something of a view into the mental state of management at the time.

Do you recall how panicked Coke got when Pepsi started making market share inroads with the "Pepsi Challenge" thing? One of the first ads in response was this mature lady in a nurses's uniform making references to how wonderful it was to get a coke back in WWII days and huffily implying it's un-American to think anything could be better. I think this resentment-stoked response directly reflected the mindset of Coke's management. They were outraged at the very idea of Pepsi challenging Coke. It was just wrong.