Quote:
Originally Posted by BigElCat
You had to go there.
I thought it was funny, but it sure sent the right wingers into a frenzy. |
It really wasn't a "right winger" issue, though there were certainly those who want to make it only that.
Sales of the product fell 17% in dollars and 21% in volume following an ad campaign. That's a huge failure reflecting a marketing strategy that ended up handing market share to Bud's competitors. That is the issue.